2018 Social Media Statistics that will help you guide your marketing strategies for your business.
Based on the latest social media statistics as of January, 2018, social media have seen its phenomenal growth and the percentage is growing year after year. According to the recent surveys done by WeAreSocial and Hootsuite there are more than 4 billion of people globally uses internet.
7.593 billion total population
4.021 billion are internet users, recorded to be 7% up year after year.
3.196 billion are social media users, recorded to be 13% up year to year.
5.135 billion mobile users, to be 4% year after year
Time spent on internet has gone up...
The data below will tell us that people globally would spend an average of 7 hours on internet. It’s not only that the users has increased but the number of time spent on different social media channels and on internet has significantly gone up over the past 12 months.
11 new users a second!...
Almost 1 million people started using social media for the first time every day over the past year – that’s equivalent to more than 11 new users every second.
The most famous Social Media platform...
The data below will tell us that Facebook is the number one preferred social platform in consuming contents, watching videos and getting informations. In the recent survey conducted by Hubspot, 72% of adult uses Facebook as the mean source of informations while Youtube remains to be the number one choice in consuming video content.
Join the bandwagon...
WeAreSocial has reported that this numbers has significantly gone up across the globe compared to last years statistics. What this tells you as a business owner? If you haven’t been digital you are losing an average of 50% of revenue and your loss will likely to increase year after year.
Social Media and internet has a huge market penetration globally and to not to use this opportunity is a big loss for your business. Your marketing strategies and expenses should be guided by this informations in order for you to get a bite on this huge market.
Alongside you must have a dedicated team in managing your social media platforms and your website. They must be experienced to create an engaging contents and attractive graphics that will attract users, to consume your contents, visit your website, and to become your customers. Your content should lead them to a buyer's journey, towards your sales funnel.
In the recent study conducted by Hubspot, Facebook post with image is likely to get 2.3x of lead compared to post without image, whereas 4X as many customers would rather watch a video about a product than read about it. Understandably, photos and videos strikes emotions and it resonates with your audience.
90% of Marketers says that there social media has generated an exposure to their business and has greatly improved sales, while more and more businesses is considering of adding social media in their marketing.
See results...
If you want to get the result that wanted for your business, if you want to see your end goal, calibrate your marketing strategies and steer it towards the directions that will you see success, go social!
If you need assistance in your social media marketing and management, feel free to contact earthaantoine.wixsite.com/personalassistantva
